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Optimum Agriculture Acquires Generation Farms


MIAMI, FL and VIDALIA, GA – December 10th, 2019 – Optimum Agriculture (Optimum), a leading global agricultural company focused on land acquisition and management, today announced that Optimum ICD Holdings LLC has acquired 5,587 acres of farmland, processing facilities and the trademark Generation Farms, as well as other assets in Tattnall and Toombs counties, Georgia from Generation Farms, LLC and affiliates (Generation Farms). Terms of the transaction were not disclosed. From now on, all products and operations will be branded under the Generation Farms name.

Generation Farms grows, packs, and ships onions, watermelons, and other produce through its operations in and around Vidalia, Georgia. Optimum plans to continue these operations, including supplying many of Generation Farms’ previous customers.

“We welcome the talented team at Generation Farms to the Optimum family. This acquisition is part of a long-term plan to maximize operational efficiencies by diversifying weather and harvest risks across states,” said Gaston Marquevich, CEO of Optimum Agriculture. “Our short-term objective is to increase the utilization of the facilities by increasing production and to deliver a constant supply of food to retailers throughout the year.”

Through this transaction, Optimum ICD Holdings LLC will vertically integrate their businesses by growing, packing and shipping fresh produce to some of the largest retailers across the US. Following the acquisition of Generation Farms, Optimum ICD Holdings LLC aims to expand the production line focusing on products such as onions, watermelons, sweet potatoes, green beans, cabbage and sweet corn.

A company with family values at its core, Generation Farms was formerly owned by the Stanley family with three generations of farming experience dating back to 1964. This heritage is combined with Optimum’s proven track record in agriculture, whose success can be attributed to replicating family farming models that have been popular across Latin America for decades.

The Generation Farms transaction represents the third acquisition of Optimum ICD Holdings LLC in the US, following the acquisition of El Maximo Ranch and Island Pond respectively. Further information on Generation Farms can be found at


>> Look for Strawberry Shortcake in 109 Ingles locations

CLEMSON, SC — Clemson University has dished out the scoop on a new dairy brand, and McLeod Farms is a major contributor. CLEMSON’S BEST™ gourmet ice cream is available in select Ingles Markets with other outlets expected to follow.

The McLeods have joined three South Carolina families to bring consumers a Certified South Carolina-grown product and a true taste of home. Farms in Edgefield and Ridge Spring produce the milk, peaches and pecans. Strawberries come from the McLeods.

Ingles is the first regional supermarket to carry CLEMSON’S BEST™, easily recognized by its purple label. Pints are available in 109 stores throughout South Carolina, North Carolina, Georgia and Tennessee. Negotiations also are underway with Lowes Foods, Food Lion and Bi-Lo, already a big supporter of the Clemson Tigers, particularly in the Upstate.

Brand officials also are working with private-label retailers that already sell Clemson Blue Cheese, the university’s first dairy product. It has developed a tremendous fan base since 1941, when Professor Paul Miller discovered the Stumphouse Tunnel near campus created the perfect environment to age cheese.

For the university’s newest gourmet product, small-batch ice cream maker Greenwood Ice Cream worked directly with the university to handcraft four Southern flavors. One is vanilla “but not just any vanilla,” said Hickory Hill’s Watson Dorn, whose Holstein cows produce milk ultra-rich in butter fat for the wildly popular Clemson Blue Cheese. “Don’t expect anything skinny under the lid, though — just a spoonful of good from some of The Carolinas’ best farmers.” Hickory Hill Milk also is non-homogenized, a rare find these days and a nostalgic return to times when a thick layer of cream rose to the top of each bottle.

That’s what also makes the new vanilla confection “an unbelievably creamy, nostalgic ice cream like Grandma made,” Dorn said.

Other flavors include Caramel Butter Pecan, Peaches and Cream, and Strawberry Shortcake, so far the second most popular flavor, according to sales receipts.

Ten percent of the proceeds from CLEMSON’S BEST™ fund student-related learning, including scholarships, internships, research and campus programs in the College of Agriculture, Forestry and Life Sciences.

That is important to us,” said Brett Dalton, the university’s VP of Finance and Operations, “and it made our ice cream an easy pitch to cooperating farms, all of which are owned by Clemson graduates. Our ice cream brand isn’t about the orange and purple or the iconic tiger paw. It’s about fresh food, South Carolina farms and efforts to fund a legacy of agriculture in the Palmetto State.”

Clemson’s legacy had once belonged to Vice President John C. Calhoun, whose daughter married Green, an engineer, musician and artist. Bibliographers have written that Clemson wanted to start an agricultural college because he felt government officials did not appreciate the importance of agricultural education. Clemson Agricultural College opened in July 1893 with 446 students. They were the first class to learn the college’s concept of paying forward and giving back.
“McLeod Farms is proud to support Clemson University, South Carolina produce, and the local farm movement,” said Spencer McLeod, who works with his father Kemp — South Carolina’s 2017 Farmer of the year — to grow fruits and vegetables on land that has been with the McLeods since 1916. “We’re honored to help create a Certified SC product.”

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R.T. Stanley Jr. Inducted into Vidalia Onion Hall of Fame

(L-R) Vidalia Onion Committee Chairman Troy Bland
Executive Director Bob Stafford and R.T Stanley Jr.

R.T. Stanley Jr., a longtime member of Richter and Co.’s family of farms, is the latest inductee of the Vidalia Onion Hall of Fame.

More than 200 guests watched him receive the top honor in February during the Vidalia Onion Committee’s 2018 awards banquet that also celebrated the onion’s official trademark nearly 26 years ago.

The actual industry traces its roots to Toombs County, Georgia. In the 1930s, weather there wiped out the state’s regular onion crop, and a train car full of seedlings from Texas shipped to Georgia just in time. Those onions were sweet, though, and most farmers scratched their heads, worried that what they grew might not be fiery enough for local taste buds. Luckily, Piggly Wiggly customers fell in love, kindling a new romance with the onion grown only in 20 South Georgia counties. Appreciation for the Vidalia spread slowly across America, and today it is a No. 1 pick of chefs and home cooks around the world.

R.T.’s family lives in Toombs County, home of Vidalia — one of two top-producing onion counties in the Vidalia growing region. Junior began farming Vidalias with his father, Rodney Taylor Stanley Sr., in the 1980s, when the onion first became a household name. Many considered their willingness to abandon tobacco, a more “traditional” crop, for Vidalias a gamble at best. But rolling the dice forever changed the Stanleys’ farming operation and made them pioneers in the sweet onion market.

R.T. was among the core group of Vidalia farmers who fought to attain legal status for the onion, clearly defining its growing region and getting the name Vidalia trademarked. He also fought for the Vidalia to become Georgia’s official state vegetable. Today, Vidalias aren’t just another Southern something, like grits and sweet tea. They are sold in 50 states and parts of Canada.

R.T. is retired from the Vidalia, Ga.-based Stanley Farms, where he served as president. His farm life began in 1964 as a sharecropper, and when R.T. acquired land of his own in 1975, he planted 5 acres of Vidalias. In 2016 Stanley Farms merged with Coggins Farm and Produce to form Generation Farms, the largest grower, processor, packer, and shipper of sweet onions on the East Coast.

Related Articles:
Southeast Georgia Today: R.T. Stanley Jr. Newest Vidalia Onion Hall of Famer
The Packer — Profiles in Produce: R.T. Stanley Jr.